Ashley Allison has some knowledge on how to stay on top of your social media and marketing content.
Here's the rundown
How to create weekly content:
Most people are clueless on what to post and when. You freeze and end up not posting anything at all. You start anticipating the response-or lack of. Create relationships and start conversations that will spark ideas and topics.
Always writing it down, put it in your phone, take a screenshot even. The best ideas come when you aren't trying! Don't filter your thoughts.
Have a schedule of content that is consistent -not predictable. You want people to anticipate and look forward to your content.
Have variables on your content, so don't just take Instagram pics, do stories or go live. Switch things up and keep things fresh.
Find your sweet spot of quantity by seeing your audience's response. You don't want to overwhelm while at the same time you don't want to starve them.
Never want to be behind on content?
Batch your content! Make all your content at once, spend a whole day creating content. Spread out your day in segments of what you want to do so you don't get overwhelmed. For example:
1) 8am-1pm- record your videos (pro tip) start your day early to find good light if inside.
2) Have a lunch and a break haha
3) 3pm-6- edit your footage
Ways to edit
Use photo editors like Canva, content helpers like Tailwind and and schedulers Later and Hootsuite. Schedule and organize as much as you can from the gate so you can have a routine.
Stay in contact with your audience
Set 30 mins aside to respond to content.
Document your content so that you can break it apart and re-purpose it!
Remember Quality over quantity!
Post at peak times, look at your analytics and see where your most engagement is.
She has a podcast that has so much more!