Starting a brand can be intimidating, but having one in the fashion industry can be daunting and seem like a lot of pressure. Brands are not made in one day, it is a message spread through time in multiple places and needs to be nurtured. Once you plant a seed, it will snowball in notoriety Let's take a look at these 5 steps of creating a brand and see if you have a brand on your hands and not even know it!
1. Put your ideas all in one place
In order to get an idea going, put it on paper or on your computer so that you can visually see how things co exist, how colors and styles blend. This will help you form a theme- a message when people see the elements of your brand.
2. Have options
Don't put all your bets into one image, have a plan B on what things should be and represent without going off brand. You want to keep things consistent, related and memorable. If you fail to plan, you plan to fail! 20 days of planning will get you in the habit of a success, 30 days is even better!
3. Place Your words
Visual appeasement is a real thing, so be conscious of how many words you have in one place and who big they are. Shapes influence each other and, angles make a difference along with the transparency of them.
4. Make adjustments
Do not be afraid to tweak your ideas, just keep a record of previous edits so that you can know what changes you have made. This is to prevent you from going backwards and feeling like you have to start all over again.
5. Watch the public
Keep the foundations of what fashion is seen as in other peoples eyes and put your spin on it. You don't have to recreate the wheel, you just have to be intentional with your perception of it that will wow the audience and make them say "hmm this is different, let me see why". Fashion has a reputation and you don't want to make it look bad! The public eye is used to certain elements in fashion marketing so it would be best to exude pieces of what we see on a daily basis in marketing.
No matter what industry you desire to do branding in, it is important to understand the structure of how to make it work and keep it afloat. Guides like this will get you started.
You are not alone in this journey, watch this session from a pro that is mastering her branding!